Advancing practice

Developing excellence in behavior change.

The Academy exists to build the knowledge, skill, and standards required for high-quality behavior change practice. Through education, training, and professional development, we prepare individuals and organizations to deliver behavior change work with rigor, confidence, and real-world impact.

What the Academy Does

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Education

We provide structured, evidence-based learning grounded in behavioral science—building a strong conceptual foundation for practice.

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Applied Training

We translate theory into practice through skill-building experiences that prepare professionals for real-world complexity.

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Professional Development

We support ongoing growth through advanced learning, reflection, and continued development across a practitioner’s career.

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Standards & Practice

We reinforce what quality looks like—aligning learning with the standards, competencies, and expectations of the field.

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Community of Practice

We connect professionals in a shared commitment to excellence, learning, and advancing behavior change together.

Why This Matters

Behavior change is central to improving outcomes across health, wellness, and human care. As the field continues to grow, so does the need for learning experiences that are rigorous, practical, and grounded in real-world application.

The Academy supports this growth by helping professionals deepen their knowledge, strengthen their skills, and continue developing over time. Through education, training, and professional development, we help build the confidence and competence needed to support meaningful, lasting change.

Who it's for

The Academy supports:
  • Practitioners seeking to deepen their skill and confidence
  • Professionals entering or transitioning into behavior change roles
  • Organizations investing in workforce development and quality
  • Leaders committed to advancing standards of practice

How members engage

Through membership, members can:
  • Build foundational and advanced expertise in behavior change
  • Develop applied skills through training and practice
  • Stay current with evolving standards and approaches
  • Engage in continuous professional development
  • Join a community committed to excellence in the field

How the Academy connects to the Institute

The Academy is part of a broader ecosystem advancing behavior change across research, standards, and practice.

Where the Institute focuses on advancing the field and integrating behavior change into systems of care, the Academy focuses on developing the people who make that work possible.

Advance your practice in behavior change.

Join a learning community committed to rigor, growth, and lasting impact.